I’ve spent the past month working hard on my business — refining products, polishing my website, writing blogs, and preparing for my December launch. And yet… that doubt still creeps in.
That familiar pull to quit started creeping in. The same feeling I’ve had with many projects over the years: the desire to pack it all up and walk away.
If you’ve felt this way too, I want you to know something important: you are not failing. You are not alone. And this feeling is actually a sign that you’re on the right track.
The Quit Cycle: Why We Feel Like Giving Up
Many business people and creators hit a point where, despite putting in the work, results don’t immediately appear. We start questioning everything:
“Am I wasting my time?”
“Maybe I’m not good enough.”
“Perhaps I should just quit.”
This is a very common psychological pattern — the quit cycle. The tricky part is, it often happens right before a breakthrough, which is why so many talented people give up too soon.
Signs you might be in this loop include: Feeling frustrated despite doing everything right
Comparing yourself to others who seem ahead
Perfectionism and overthinking every detail
Doubt creeping in after putting in serious work
It’s a loop many of us repeat across projects, businesses, or creative ventures, often for years. We start something, work hard, don’t see immediate results, and feel the urge to quit — only to later realise that the breakthrough comes after the period of frustration and waiting.
Why This is the Moment to Keep Going
Even though sales may not come in straight away, this is an opportunity to keep moving forward:
Refine your products
Revise the customers journey through your Website and test it
Check your social media and blogs are active
Check systems are streamlined and ready to support growth
All of this sets the stage for a successful launch, even if the results aren’t visible yet. The breakthrough often comes right after the urge to quit.
How to Stay Motivated During the “Void Phase”
If you’re feeling stuck, here are some strategies that help:
Celebrate what’s working: Progress isn’t only measured in sales. Your refinements, preparation, and learning all matter.
Track behind-the-scenes wins: Inventory setup, website improvements, content creation — these are foundations for future success.
Plan small next steps: Even tiny actions, like writing a blog post or scheduling social media, keep momentum alive.
Understand the cycles: Quiet periods are normal. Growth is often invisible until everything aligns.
Be kind to yourself: Emotional urges to quit are natural — observe them, but don’t act on them prematurely.
A Message to Anyone Feeling Like Quitting
If you’re in a quiet phase right now, don’t give up. The work you’re doing — even if invisible — is moving you forward. Your effort is planting the seeds that will bloom into real results.
Keep going through the void. Your breakthrough is closer than you think.
And if you need a little extra guidance, collaborate with others who can see things through a different lens, ask your friends to test everything from start to finish including all the back end stuff people don’t see, whether it’s gathering information you need, refining your products, or structuring your business for growth.
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